2020: How our homes and habits have changed
This year has been so momentous in terms of changes to our lifestyles that everyone is doing surveys to find out what we are all thinking and doing and how we are spending our money. Listeners to the podcast will know I love a statistic, so today I thought I'd share the highlights from a round up of recent reports that have landed in my inbox. Some of them will be more surprising than others; from the fact that a house with three children now has more than 20 internet-connected devices to the fact that between March and June nearly one million of us (including me) downloaded the Couch to 5K app. Read on for more.
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It will probably come as no surprise to learn from the WGSN report that the future is home. Driven by consumers' increased time spent in residence, and accelerated by the global coronavirus pandemic, new priorities are emerging around how consumers will shape their spaces and s…