Colour Psychology: Blue

Blue is the world’s favourite colour. Time after time in surveys this restful shade comes out on top. In 2017 Dulux, which sells in 80 countries around the globe, chose a soft greyish blue as its colour of the year and last year Farrow & Ball included a version in its new collection.

hague blue walls and tiles by marrakech.se at madaboutthehouse.com

Dulux's decision was based on an international panel of experts who look at social trends, economic forecasts, fashion and food to see what direction the world is heading in. The answer was Denim Drift – a colour of our everyday, said the company. It’s the sky above, the clothes we wear and it unites all the other colours.